The Feed Becomes the Storefront: TikTok Just Wired One-Click Checkout and a Shopping Agent Into the For You Feed, Where 54 Million Americans Already Buy, and the Assistant Recommending Products Is Employed by the Company Selling the Ads
On October 5, 2026, at Advertising Week New York, TikTok announced the most complete agentic commerce stack any platform has shipped: Buy Direct, a one-click …
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